Drive The Hofmeister Kink
The Hofmeister Kink is an iconic design feature that is on every BMW since 1962. To celebrate its 60th anniversary, we used custom-built Ai to recognize and pinpoint the location of every Hofmeister Kink-shaped road in the U.S. Explore the platform at HofmeisterKink.com
Awards & Recognition
D&AD 2023
Experiential – Use of Technology | Wood Pencil
Cannes Lions 2023
Creative Data: Data Visualization | Shortlist
Creative Data: Data-driven Targeting | Shortlist
Data & AI: Data Visualisation | Shortlist
Direct: Automotive | Shortlist
The ANDY Awards 2023
Shortlist
ADC Awards 2023
Advertising: Integrated - Digital | Merit
Interactive: Online / Mobile Websites - Campaign Site | Shortlist
Interactive: Data Visualization | Shortlist
Experiential Design: Wildcard | Shortlist
Artificial Intelligence: AI - Process | Shortlist
Artificial Intelligence: AI - Idea | Shortlist
Artificial Intelligence: AI - Execution | Shortlist
Advertising: Innovation - Direct | Shortlist
Advertising: Direct - Mail | Shortlist
Advertising: Art Direction - Direct - Single | Shortlist
Marketing Awards 2023
Digital/Integrated Web Campaign | MeritDesign/Websites/Apps/Mobile | Merit
Design/Graphics | Shortlist
Digital/Creative Use of Technology | Shortlist
Caples 2023
Digital | Shortlist
One Show 2023
Interactive & Mobile Craft: Use of Technology | Shortlist
Interactive & Mobile Craft: Creative Use of Data | Shortlist
Interactive & Mobile Craft: Visual Craft - Art Direction | Shortlist
Interactive, Online & Mobile: Customer Experience / CX | Shortlist
Interactive, Online & Mobile: Websites - Desktop & Responsive | Shortlist
Creative Use of Data: Innovation in Data | Shortlist
Creative Use of Data: Use of Technology | Shortlist
Creative Use of Data: Targeting | Shortlist
Creative Use of Data: Data Visualization - Dynamic / Responsive | Shortlist
Design: Data Visualization - Static or Dynamic | Shortlist
Direct Marketing: Digital & Online - Email & Newsletters | Shortlist
Clio Awards 2023
Creative Use of Data: Visualization | Shortlist
Innovation: Medium Innovation | Shortlist