Our Food. Your Questions.
To dispel the many myths about McDonald’s food that have developed over the years, we launched a fully-integrated, transparency campaign that encouraged customers to ask their questions and we answered in near-real time.
Awards & Recognition
Cannes Lions 2013
Cyber – Websites & Microsites – Gold
Promo and activation – Best use of Social Media Marketing – Silver
Cyber – Digitally led integrated campaign – Bronze
Direct – Best Use of Digital Direct Marketing – Shortlist
Cannes Lions – PR – Best Use of Social Media – Shortlist
One Show Interactive Pencil 2013
Integrated Branding / Integrated Branding Campaign – Silver
One Show Interactive – Social Media / Best Use of Social Media/Facebook – Merit
Clio Awards 2013
Mixed Campaign – Bronze
Webby Awards 2013
Best Food & Beverage Interactive Advertising & Media
Best Integrated Campaigns Interactive Advertising & Media
Best Customer Service
Best Customer Service – People’s Voice